3LAU (Justin Blau) is a musician and entrepreneur based in Las Vegas. Over the past several years we’ve traveled extensively with 3LAU, covering several international tours and creating a diverse array of photo and video content.

In 2018 we shot and edited his music video for On My Mind starring Rob Gronkowski.

In 2021 Justin launched Royal – a platform that allows artists to sell fractional ownership of songs via Non-Fungible Tokens (NFTs) on the blockchain. Our team created video and animation assets to help introduce Royal and launch the platform.

Justin David Blau better known by his stage name 3LAU is an American musician and entrepreneur. Raised in New York and Las Vegas, 3LAU studied finance at Washington University in St. Louis before leaving to pursue a career in music. He went on to release a string of well-received original tracks as well as remixes for Rihanna, Katy Perry, Shawn Mendes, and Ariana Grande.  

Outside of music, 3LAU has launched several successful projects in the cryptocurrency space and is an avid philanthropist. He’s raised over $200,000 for non-profit Pencils of Promise, which used the funds donated to build a seven-classroom school in Guatemala.  

We recently worked with Justin on the launch of his tech company Royal. The platform allows artists and fans to own music together.

Musicians use Royal to sell royalty ownership of their songs, and give collectors access to special perks. Fans buy royalty ownership in songs directly from their favorite artists in the form of tokens, and can then claim royalties for the music they own.

Royal closed a $55 million Series A round of funding and launched the platform in November 2021. We created a short film to help announce the launch.  

“The Altamira team members represent the pinnacle of video & photo production quality. I’ve worked with the team for over four years, and every piece of content exceeds my expectations, which is why I keep coming back.”  

– Justin Blau (3LAU) 

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