This is a 30-second commercial we created for Strayer University‘s Never Stop Growing campaign. We were originally hired to shoot Strayer’s graduation ceremony in Washington, DC and create a short highlight film. Queen Latifah was the keynote speaker, and she gave an impactful speech about the power of education. We structured our highlight film around her words. The team at Strayer was very pleased with our original edit and hired us to do a shorter 30-second cut. A few weeks later, we received a call from Strayer asking for permission to use our edit on TV. They had a commercial already shot & edited, but our edit was performing better in their focus groups. The video ran on national TV for six months and won Ace Metrix’s #1 most inspiring ad in Q3.
Since shooting the Never Stop Growing campaign, we’ve worked with Strayer on several additional projects. This past year we were hired to photograph all five of Strayer’s nationwide commencement ceremonies and create videos at the corresponding Alumni events. Below is the film we created at Strayer’s Alumni event in Washington, DC.